6 tips for more powerful communications
- Consider your audience
You have great stories to tell, but it’s important to adapt them to the people you’re speaking to. What do these people care about? How is Rotary relevant to them or to that issue? - Be inclusive
You want people to imagine themselves in Rotary and understand that Rotary is accessible to everyone. Ask yourself: Is your message welcoming? Does it demonstrate how Rotary actively seeks the perspectives and talents of people with different life experiences? Does it show that there are many ways to get involved? - Be specific
Use compelling facts and clear examples of how your club has made a difference. This will make your communications more immediate, authentic and relevant, which in turn will invite your audience to be part of that experience. Inviting community members to “serve meals to hungry children” is more accurate and compelling than asking them to “defeat hunger”. - Avoid acronyms and abbreviations
People who aren’t part of Rotary often don’t understand our structure or the terms and processes we use. Avoiding insider language will make your communications more relatable and inclusive. One way to check: Ask someone outside your club to review your message. Is it clear and easy to understand? - Include a call to action
Think about what you want your audience to remember or respond to. What do you want people to do next? - Demonstrate your impact
Help people understand how your club’s activities support stronger communities and create a better world. Incorporate testimonials from community members, partners and others who have worked alongside your club to make a difference.
Related news
Dubbo West Community Carols by Candlelight
Celebrate the festive season at Dubbo’s Carols by Candlelight, promising fun, music and the big man himself.
Sanitation solutions in Sumba
By PDG John KevanRotary Club of Mandurah Districts, WA In East Sumba, where the financial capacity to support water and health requirements for villages in remote areas is severely limited, Fair Future Foundation has been successfully providing materials and training to enable villagers to build their water and sanitation facilities for more than 15 years. […]
Queanbeyan delivers U-Turn the Wheel pilot program
Throughout May, the Rotary Club of Queanbeyan, NSW, held the 2024 pilot program of U-Turn the Wheel (UTTW) at three local high schools in Queanbeyan – The Anglican School at Googong, Karabar High School, and Queanbeyan High School. Overall, approximately 125 students took part in the one-day program. Feedback from students and staff was positive, […]