Five ways your club can prioritise public image
- Appoint a public image chair to coordinate the sharing of your club’s stories with your community.
- Set goals to enhance your club’s public image in Rotary Club Central, where you can conveniently record club goals and track progress.
- Watch the ‘Getting Started with the Brand Centre’ video to get an overview of the tools available to help you tell your club’s stories.
- Take one – or more! – public image courses in the Learning Centre. Among them are ‘The Rotary Brand’ course, which conveys the benefits of a consistent, recognisable brand, and ‘Our Logo: Representing Rotary’, which demonstrates how to use Rotary’s logos consistently and correctly.
- Use the People of Action messaging and materials in the Brand Centre to build awareness and understanding of Rotary and the difference your club makes.
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