The value of social media
Social media is how millions of people find information, get their news, communicate about what’s important to them, and connect with others around the world and in their own area. It also offers a powerful way for your club to engage with your community.
Using social media effectively allows you to raise awareness about your club, expand your fundraising audience, find more volunteers for service projects, showcase your successes, and even attract new members.
To start, you can learn how to decide what you want to achieve through social media, which platforms are right for your club, and
what kinds of information you want to share in each channel.
Then, you’ll be able to share your Rotary story in a way that makes a connection with people in your community and beyond.
Social media for your club
Whether you’re just starting or you’ve been handling social media for your club for a while, think about the social media content that catches your attention and holds your interest. Are those accounts doing anything you could apply to your club account? You can look at Rotary International’s and Rotary Down
Under’s social media accounts and those of other organisations in your community for inspiration.
It’s helpful to assess what works well as you start thinking about a social media plan for your club. Your plan will focus your communication and keep your messages consistent.
Creating your social media plan
Social media can be an effective way to tell your Rotary story, and following a social media plan will allow you to communicate in an organised way with members, partner organisations, possible donors, community participants and potential members.
Communicating consistently and in a way that feels distinctively like Rotary will also help your posts get attention amid all the information in people’s feeds.
When you start thinking about your plan, consult with people in your club who have professional or personal experience with social media. Ask them to collaborate with you on designing the plan, launching it and managing the club’s social media so that more people have input and the responsibilities
are divided.
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