What readers want!
With the changing media landscape, we are reinventing ourselves with technology and constantly finding ways to improve the quality of our publications so we can better meet the needs of Rotary readers.
To help us better understand our audience, RI’s Research and Evaluation team surveyed more than 10,000 readers of Rotary or one of the 33 regional magazines in 2024. The research focused not only on readers’ opinions and their suggestions for the publications but also their general interests and reading habits.
Here are the results for Rotary Down Under:
Overall, Rotary Down Under is among the most advanced and professional of the regional Rotary magazines. The overall satisfaction rate among readers is higher than the average of all magazines – 84% said they are extremely satisfied, satisfied or that the magazine meets their expectations. The high journalistic standard, variety of topics and great layout makes it attractive to members, fun to read, and a great tool to promote our brand to the broader public.
– Rotary International
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