Food dump launches Saveful September

On Wednesday, August 28, Australian app creators Saveful dramatically dumped a staggering 780kg of food on the lawn at Chiswick Restaurant, in Woollahra, NSW, symbolising the amount of food the average Australian household wastes every year.

This powerful visual served as a stark reminder of the urgent need to address food waste in our country.

Saveful is a free app designed to make mealtimes less stressful and more sustainable, offering personalised content tailored to individual household needs. The app provides flexible meal frameworks, helpful tools, tips and hacks, while allowing users to track their food waste and savings in real-time.

Part of the social enterprise Thankful, Saveful brings together industry leaders to support Aussie families.

PICTURED: On August 28, social enterprise Saveful launched its Saveful September campaign at Chiswick Restaurant, with ambassador Chef Matt Moran. A staggering 780kg of produce was piled on the lawn to symbolise the amount of food the average Australian household wastes every year.

Collaborating with ambassador and partner Chef Matt Moran and founding partners BEGA, Nestle, Birds Eye, Goodman Fielder, Rabobank, and Qantas, Saveful welcomed new partners SunRice, Gumtree, Good & Fugly, SPC, Gander, Chief Nutrition, Yume Foods and industry supporters the Compass Group and OzHarvest Use It Up. Together, from farmgate to dinner plate, this network is taking action to tackle food waste across the supply chain.

On August 28, in front of a 780kg mountain of food, Saveful founder and CEO Kim McDonnell and COO Mike Chuter took to the stage to celebrate the success of their initiative. They were joined by ABC presenter of War on Waste Craig Reucassel and ambassador Matt Moran.

The event also marked the launch of ‘Saveful September,’ a month-long campaign dedicated to raising awareness and empowering Australian families to save money, food and time as the festive season approaches. By demonstrating simple ways to save food, families can maintain their health and lifestyle while helping to ease financial burdens.

Saveful September coincides with the International Day of Awareness of Food Loss and Waste on September 29. The campaign emphasises that the easiest way to save money and time, without compromising health or lifestyle, is by saving food. Small changes in household habits can have significant impacts, benefiting both family budgets and the planet.

“At Saveful, we are dedicated to helping Australian families put more food on their tables through healthy and sustainable choices and are incredibly proud of the app that is using innovative technology to provide families with practical and tangible solutions to save money, food and time,” Kim said.

“Saveful September is a crucial initiative as we approach the festive season, a peak time for food waste and financial stress for many families. Saveful empowers people to make more conscious food choices, reducing waste, saving money, and saving time.”

For more information on Saveful and to download the app, visit www.saveful.com