Creating your social media content

When you create content for social media, you can use different kinds of posts and various strategies to maximise your reach and increase your engagement. You can also avoid certain things in order to encourage the platform’s algorithms to include your content in people’s feeds.

Here are the three main types of content you can create:

• Written content – This is the simplest content type, because you can share a status update, a link to an event, or a call to action.
• Visual content – From photos to GIFs to infographics, visuals can bring your club’s story to life. Add an image to tell your story visually or draw attention to your written message.
• Video content – Smartphones and editing apps make it easy to tell your story through video. Take a behind-the-scenes video at your next event or record a series of interviews that feature club members and community partners. Remember that short videos perform best on social media.

Using visual elements effectively

To capture people’s attention, use images that feature real-life moments with just a few people and exhibit a sense of motion. Use photos that represent the diversity of your club and community. Look for images that show people’s faces and that are taken in warm, natural lighting.

What to avoid in photos

When you’re choosing photos or other images to post, you can also think about what qualities make content less likely to catch people’s interest or spur them to stop scrolling. These include dim or harsh lighting, awkward camera angles, and people shaking hands, posing or looking directly at the camera.

Below are some examples of the kinds of photos to avoid.